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Baťapas is launching. The tourist card is designed to attract people to museums and to explore the architecture
Starting this season, tourists heading to Zlín have a new way to save money while exploring sites related to the Baťa legacy. The Baťa Region has launched a project called Baťapas. It is the first-ever official tourist card for Zlín and its surroundings, offering admission and discounts to the most famous sites primarily associated with Baťa’s history. It will not be available for general sale; guests staying at participating accommodations can obtain it.
Explore Bata’s Pocket Watch in Augmented Reality
The Tomas Bata Memorial in Zlín introduces an innovative experience, blending rich history with cutting-edge technology. Starting January 17, 2025, visitors can join guided tours to explore a digital 3D model of a golden pocket watch that once belonged to visionary Tomas Bata.
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The Regional Gallery of Fine Arts presents the new permanent exhibition + – zlín
On October 31, 2024, the Regional Gallery of Fine Arts in Zlín opened a new permanent exhibition + – zlín, showcasing art, architecture and design. This exhibition broadens horizons not only for local residents but also for tourists eager to explore the evolving identity of Zlín.
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“Bata's Zlín” mobile app will guide you through the city
Explore Bata's Zlín with a new app. Download the app to your mobile phone and walk around the city and its most important places. You will enjoy augmented reality (AR) elements, interactive games, a fun quiz and rewards.
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