What is the Bata Region?
Bata is a story. It is a little boy's journey from a shoemaker stool to incredible miracles. It is the dreams of Tomáš and Jan Antonín, the Batamen and all their fellow workers. At the heart of these dreams is the city of Zlín, from where the paths, threads and traces lead to the whole of the world.
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Baťa 150 years
The year 2026 is an exceptional one for the Baťa region. We commemorate the 150th anniversary of the birth of Tomáš Baťa, a personality who fundamentally influenced not only the development of Zlín and the entire region, but also thinking about business, work, and responsibility towards society.
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News, events, stories and tips for trips around the Bata Region
5 Places in Zlín You Definitely Have to See
Can you imagine building a factory in a small Wallachian valley that would eventually expand to every continent? That cities would spring up around it and railroads would be built? All of this without the internet or computers, using only paper and pencil? Tomáš Baťa achieved just that with his shoe empire. That’s why his hometown of Zlín remains a testament to what it means to believe that “nothing is impossible.” Here are 5 Baťa-related sites in Zlín that you definitely shouldn’t miss. And finally, a little travel tip: the new Baťapas tourist map will guide you through them.
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Baťapas is launching. The tourist card is designed to attract people to museums and to explore the architecture
Starting this season, tourists heading to Zlín have a new way to save money while exploring sites related to the Baťa legacy. The Baťa Region has launched a project called Baťapas. It is the first-ever official tourist card for Zlín and its surroundings, offering admission and discounts to the most famous sites primarily associated with Baťa’s history. It will not be available for general sale; guests staying at participating accommodations can obtain it.
Tomas Bata and His Most Ambitious Business Journey Across Three Continents
In December 1931, visionary entrepreneur Tomas Bata embarked on a groundbreaking business journey to India. Aboard his own airplane, he covered thousands of kilometers to explore new markets and bring affordable footwear to millions in India. The adventure that captured global attention began on December 10, 1931, in Otrokovice and ended on February 14, 1932.
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