The Bata Region

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Explore Bata’s Pocket Watch in Augmented Reality
News

Explore Bata’s Pocket Watch in Augmented Reality

The Tomas Bata Memorial in Zlín introduces an innovative experience, blending rich history with cutting-edge technology. Starting January 17, 2025, visitors can join guided tours to explore a digital 3D model of a golden pocket watch that once belonged to visionary Tomas Bata.

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The Regional Gallery of Fine Arts presents the new permanent exhibition + –⁠ zlín
News

The Regional Gallery of Fine Arts presents the new permanent exhibition + –⁠ zlín

On October 31, 2024, the Regional Gallery of Fine Arts in Zlín opened a new permanent exhibition + –⁠ zlín, showcasing art, architecture and design. This exhibition broadens horizons not only for local residents but also for tourists eager to explore the evolving identity of Zlín.

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Guided tour: Tomas Bata and Luhačovice
News

Guided tour: Tomas Bata and Luhačovice

Explore the traces and legacies that Tomas Bata left behind in the town of Luhačovice. Join a guided tour and discover the story of the extraordinary personality of Tomas Bata and his entire family, who left an unforgettable imprint on the entire region.

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“Bata's Zlín” mobile app will guide you through the city
News

“Bata's Zlín” mobile app will guide you through the city

Explore Bata's Zlín with a new app. Download the app to your mobile phone and walk around the city and its most important places. You will enjoy augmented reality (AR) elements, interactive games, a fun quiz and rewards.

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Who was who in the Bata family?
Stories

Who was who in the Bata family?

When Tomas, Antonín and Anna Bata founded a shoemaking workshop in Zlín in 1894, it was just a small town on the periphery of Moravia region. A few years later, Zlín became a modern city of perfectly thought-out architecture, naturally blending in with a perfectly functioning factory located literally in the gardens. Who was at the birth of the whole Bata empire?

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Zlín Zone: guided architectural walks
Tips for Trip

Zlín Zone: guided architectural walks

Architectural walks with local guides will take you on tours of Planned City, Bata's Housing or Factory in the Gardens. The Zlín Zone tours are held every Wednesday and Saturday from May to September. They often sell out, so you'd better book your spot in advance. 

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