What is the Bata Region?
Bata is a story. It is a little boy's journey from a shoemaker stool to incredible miracles. It is the dreams of Tomáš and Jan Antonín, the Batamen and all their fellow workers. At the heart of these dreams is the city of Zlín, from where the paths, threads and traces lead to the whole of the world.
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Baťa 150 years
The year 2026 is an exceptional one for the Baťa region. We commemorate the 150th anniversary of the birth of Tomáš Baťa, a personality who fundamentally influenced not only the development of Zlín and the entire region, but also thinking about business, work, and responsibility towards society.
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News, events, stories and tips for trips around the Bata Region
Tomas Bata and His Most Ambitious Business Journey Across Three Continents
In December 1931, visionary entrepreneur Tomas Bata embarked on a groundbreaking business journey to India. Aboard his own airplane, he covered thousands of kilometers to explore new markets and bring affordable footwear to millions in India. The adventure that captured global attention began on December 10, 1931, in Otrokovice and ended on February 14, 1932.
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Explore Bata’s Pocket Watch in Augmented Reality
The Tomas Bata Memorial in Zlín introduces an innovative experience, blending rich history with cutting-edge technology. Starting January 17, 2025, visitors can join guided tours to explore a digital 3D model of a golden pocket watch that once belonged to visionary Tomas Bata.
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The Regional Gallery of Fine Arts presents the new permanent exhibition + – zlín
On October 31, 2024, the Regional Gallery of Fine Arts in Zlín opened a new permanent exhibition + – zlín, showcasing art, architecture and design. This exhibition broadens horizons not only for local residents but also for tourists eager to explore the evolving identity of Zlín.
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