The Bata Region

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Hotel Prior and Energy Spa Zlin

Currently the best accommodation in Zlín? Hotel Prior on the top floors of the Zlín Department Store. It is located in the very center of the city, and all of the Baťa buildings are within easy reach. Add to that an elegant spa spread over two floors of the Baťa building, and you'll see that this is a place you must visit. 

Hotel Prior with its Energy Spa belongs to the HP Tronic hotel group, which has been gathering experience with first-class accommodation and wellness in Velké Karlovice for many years. In Zlín, you will find them in the Obchodní dům department store. And if you have ever been to Bistrotéka Valachy, then this is the place we are talking about. 

In 2025, a four-star hotel with a spa unlike any other in the area opened on the top floors of the Obchodní dům. Panoramic saunas, a circular fireplace, relaxation terraces in the clouds above Zlín. 

About the Zlín Department Store

When Baťa's factories opened their department store in the 1930s, it was a big celebration. A colossus unprecedented at the time, with the very first escalator in Bohemia, it was a place where you could get absolutely everything. From a pin to a car. The architectural design was the work of Baťa architect František Lýdie Gahura. The six-story building, which dominated the commercial part of the city and was directly connected to the factory, had its justification. The money earned in the Baťa factories was returned to the company through the Baťa stores, remaining in the company and also in the city. More about it in the article Zlín Department Store


Accommodation, spa, and dining right in the center

Hotel Prior is designed for business trips and meetings as well as romantic getaways or long weekends in Zlín. The rooms offer every comfort, and their interiors also reference the city's history with Baťa.

If you are planning a trip to Zlín, we recommend staying here. You will be right in the center of the action, where you can walk the routes of the Zlín Architectural Manual or just wander around the city with the Baťa region. And when you get tired, you can spend two or three hours in the luxurious Energy Spa with a view of the entire city, followed by dinner at the renowned Bistrotéka Valachy. Everything is close at hand and in one place. 

Spa in the clouds

You won't find a similar spa anywhere else in the area. Spacious saunas with panoramic windows, exfoliating foam in the steam sauna, an infinity pool with a view of the buildings designed by world-renowned architect Eva Jiřičná. Luxurious relaxation rooms with a circular fireplace, water beds, a terrace with Scandinavian wicker sofas, and state-of-the-art KLAFS technology. It is clear that Energy Spa takes Zlín wellness to a whole new level. 

Non-residents are also welcome at Energy Spa, so if you have some free time in Zlín, be sure to plan a visit. Zlín at its most pleasant. 

Where to go next

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